.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech startups, the moment familiarized to snagging billions in financial backing yearly, have brought up nearly $360 million until now this year, putting it on course to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase information. That lag is because of market concentration, improved regulatory stress, as well as financial uncertainties.ADWEEK spoke with five VCs who continue to invest in adtech providers, regardless of these obstacles, concerning what they are actually trying to find and what they avoid. Possibly unsurprisingly, these entrepreneurs are targeting possibilities in privacy-focused modern technologies and also industry-specific regions including linked TV.